Even as the mundane cousin to the gullwing-doored fishbowl that was the Toyota Sera, it'd be rude not to step back for another look at the larger picture - a manufacturer bothering to squeeze yet another sporty coupe (regardless of ability, an arguably unnecessary product for style-conscious buyers..) in an already packed lineup.
How packed? It's staggering to remember there was a point in time Toyota could justify development of this alongside the already-unnecessary pairing of AE101 Corolla Levin and Sprinter Trueno coupes. It's 130mm shorter. 50mm narrower. 10mm lower. Another 1.5litre twin-cam four' again driving the front wheels (the 1496cc 5E-FE and 1498cc 5A-FE in the Paseo/Cynos and Corolla Levin / Sprinter Trueno respectively)... and base prices less than 200,000yen apart? Sure these things were destined to sell in pointlessly different dealerships, but you're just adding two more slices into the same damn pie. You may now get to line up for piece three times, but you're not going to get yourself a whole lot more!
Hell, and that's if we forget even attempting to get buyers stretch for the 1.5million yen Celica or 1.6million yen SERA models - that'd never fly! Absolute night and day to Toyota's modern day 86 sports coupe, where a one size fits all, shared development ring-in from another manufacturer is the name of the game. It was just a different time.
So yes, let's swing some appreciation toward that Paseo/Cynos... if only as a shining reminder of the era it was created...
Right. So how best to celebrate the little Toyota few enthusiasts choose to hurl love and attention toward? One rarely dressed with wax and tyre-shine and paraded in front of my nose at a local car show, ripe for a flattering photoshoot?
Well if there's one thing that twists my arm harder than a brochure, it's glossy photos strapped to a damn novel of marketing faff in an original press kit. The glossiest of brochures would have never stood a chance if the manufacturer was unable to charm the journo's first!
I'm actually sad to say that, not surprisingly, elaborate little press kits like these simply aren't a thing anymore. Like catalogues, phone books and even newspapers, the internet finally managed to stand up for the world's forests and render these things unnecessary. It's bitter sweet I guess.
I just think they're a great piece of history, almost regardless of the vehicle they're for (that's my excuse for owning these and I'm sticking to it!) - so here's two from the first generation Paseo's early days in Australia: the June 1991 launch (not long after the Japanese Cynos equivalent's introduction) and a 1993 shuffle into a two-tier lineup in an attempt to compensate for the rising Yen...
Inside you'd typically find a pack black&white photos, slides (revealing those colours!), the vehicle information in the form of a handful of press releases and information about the launch day/event itself.
Absurdly as always, the 1991 launch was a mid-week Paseo-heavy-rendevoux at a Health Retreat well on the way to Canberra...
What GPS?!
Some of the more interesting pages from the press kit...
The Paseo / Cynos' 5E-FE in some detail..
...pride in the engineering and build quality is far more impressive to me anyway!
Supporting my argument that there was a noticeable step up in build quality from Japanese manufacturers in this era - over-building that produced some real automotive cockroaches! I have no doubt many of the Paseos I've seen at the wreckers over the years could have driven themselves out with fuel and a battery. An absolute waste when the resulting longevity of quality and simplicity no longer exists, but building something to last 30 years when many will throw it out within 10 has clearly been questioned in the decades since..
You know things aren't looking great when you've stepped into decimals for torque output...
Sunroof, air-conditioning and those smart five-spoke alloy wheels the only options; otherwise quite well equipped for a reasonably-inexpensive sportscar in 1991...
...but urgent band-aids on the Japanese economy soon saw to that. As mentioned above, by 1993 equipment was subtlety stripped out as a two-tier lineup attempted to hide the accountant's handiwork:
"BE AWARE WITH FLAIR..."
Don't worry, it goes on to explain...
"Toyota has launched a new range of its Paseo sports car and used the launch to trial a defensive driving course aimed specifically at Paseo buyers..."
"...The range (lineup adjustments) is a direct answer by Toyota to unfavourable currency exchange rates which are threatening to force up the price of imports..."
"...The Paseo Defensive Driving Course has been called: Be Aware With Flair."
...and a launch that saw those same journalists trundle along to a defensive driving course. You better believe that's a "NO" to the health retreat this time..!
The lineup adjustments saw equipment stripped out of the standard car, with a now even more heavily equipped variant added above: the Paseo Alpha - interestingly a variant name it now shares with the Japanese Cynos!
Ohhh how I have a soft spot for dated graphic design..
Four-wheel discs a welcome addition for the higher-spec variant...
A bit of a look at the Paseo's reasonably attractive front sports seats - the backrest extends right up behind the headrests, with the headrest attaching to the front like a pillow of sorts. Searching some of the seat's part numbers has confirmed, amazingly, that these seats are Paseo-specific. Quite surprising...
AM/FM/Cassette with component CD player - another point of pride for the Paseo it seems! A basic looking setup, but one I still need to grab from the wreckers when I get a chance...
Just like the seats, I'm surprised those sharp looking five-spoke alloys (although only a modest 14x5.5JJ) are again Paseo/Cynos specific.
All eyes on those economy figures!
"...performance? Oh, yeah, it has one of those.."
Launching into a dynamic shot of a Paseo pedalled in defensive-driver-training anger...
Look-out cardboard friend!
...a wet course and the speed implied by the body roll at that steering angle? Bloody well asking for trouble!
"..No! No, why?! You're supposed to go faster when somebody tailgates you!"
Ah, tennis. Much safer.
"Squash champion Michelle Martin has joined the growing number of women who have made Toyota's Paseo 2 + 2 coupe their personal transport."Okay then, squash it is!
"α" or "Alpha" - the first letter in the Greek alphabet - now appearing on the rear garnish to identify the upper spec car. As mentioned earlier, this is a variant name it shares with the Japanese Cynos equivalent; interestingly however, while this became the upper spec car in Australia, it is the base Cynos in Japan - the upper spec car in Japan's two-tier Cynos lineup being the "β" or "Beta"...
Anyway, I'd say we're just about done here!
No wrecker or car show examples unfortunately. While I could have a quick poke around the Japanese or Australian marketplaces for a current available example, I'd like to hope the sixty-odd images above'll do you just fine. I'm sure you get the idea.
...and again, the whole point here today being? Well, just remembering to fling some love the humble ol' Toyota Paseona's way the next time you see one!
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